Sometimes you can just tell from day one a film is going to flop, and sure enough it did. Mission: Impossible – Rogue Nation won its second weekend with a decent drop off of 47 percent to take in $29.4M this weekend and a new domestic total of $108.65M. Globally it stands at $265.35M. Josh… read more

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Folks, could someone please explain to me why these Mission: Impossible films do so well? I have a confession… I haven’t seen any of the Mission: Impossible films. I never will. My hatred of Tom Cruise won’t allow me. That being said, Mission: Impossible – Rogue Nation took in $56 million in its opening weekend.… read more

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Marvel may be discovering that not all of its characters are created equal. Ant-Man came in first this week, but it’s the weakest Marvel movie in some time. It took in $24.76 million for a new domestic total of $106 million, and globally it sits at $226.47 million off of its $130 million dollar budget.… read more

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It may not have taken down a monster sized haul, but audiences didn’t totally reject a pint-sized hero. Ant-Man took first place this weekend, albeit slightly below the $60 million dollar projections. It took in $58 million off of a $130 million dollar budget. It took in another $56 million at the foreign box office… read more

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Who cares if they’re yellow and don’t speak a language anyone is fluent in, the Minions apparently rule. Minions, the third film in the Despicable Me franchise scored the largest opening day ever for an animated 3D film with $46.2 million and went on to an opening weekend of $115.2 million. Globally it has already… read more

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How do you promote a big budget film based on a character no one knows, but yet occupies a shared universe they do? Simple. You show images of characters that don’t appear in the film. I’ve been saying for some time now that Ant-Man was the true test of the Marvel brand. A lot of… read more


It looks like someone finally reminded Marvel that it has another movie coming out this summer. While you couldn’t escape the promotion of Avengers: Age of Ultron, promotion for Ant-Man has been oddly sparse. There’s been a few trailers, but in general it has been very quiet. While I’m not dying for more advertising in… read more


Ant-Man does indeed have a plot, and now we know a little bit more about it. Marvel has two films coming out this year, but with the amount of attention that has been lavished on Avengers: Age of Ultron, it’s sometimes easy to forget Ant-Man is coming out as well. Well, seeing as a new… read more

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Welcome to the third of four parts of an analysis of every major film release of 2015. Following up on last year’s product, I’m back with a look at the films of 2015. Something different I’m trying this year is you will first get the quarterly breakdowns, and then an overall post will be like a… read more

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The time has finally come to give us a taste of Ant-Man. I’ll say this for Marvel, at least it didn’t hide the face that “Ant-Man” is a silly name for a hero. Good for them. Of course, after the success of being able to pull off a talking raccoon in Guardians of the Galaxy,… read more

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How do you dispel all the naysaying about whether Ant-Man would ever be made? You release a really generic photo! Marvel announced this week that Ant-Man was finally entering production, but there were still many questions following the shake up in directors. To get out ahead of some of that, Marvel followed up yesterday’s announcement… read more

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The search is over, Ant-Man has a new director. Marvel announced on Saturday that Peyton Reed (Bring it On, Yes Man) will be taking over the director’s chair recently vacated by Edgar Wright. Additionally, Adam McKay (Anchorman) will be tackling punching up the script from Wright. Amongst the announcement we also finally got our first… read more

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