May
2012
Yet again The Avengers ruled the box office, and boy did the rest of the top five stink up the place.
The Avengers added another $55 million to its box office haul in the U.S. and it is now Disney’s highest earning film in history both here and worldwide. The domestic total stands at $457 million and $1.18 billion worldwide. While I think everyone thought this movie would do well, I really don’t think anyone could have predicted this outcome.
Coming in an embarrassing second place was Battleship with $25.3 million. This is shaping up to be the new John Carter: $200 million+ budget, dismal opening weekend, decent overseas numbers. This has “shipwreck” written all over it. (Course, I’ve been saying that since this project was announced …)
Third place went to The Dictator with $17.4 million, well below expectations. Can’t say as I’m surprised by this one either.
Dark Shadows fell to fourth place from number two last weekend with a 57% slide to $12.7 million.
What to Expect When You’re Expecting opened in fifth place with $10.5 million, also well below projections.
In short, this weekend was a disaster for any film not about a team of superheroes.
Next week sees the Chernobyl Diaries open pretty wide alongside Men in Black 3. I’m calling it now, though, MiB is going to open soft. It may very well beat The Avengers, but it will only be due to the age of the film by then. The advance buzz is weak at best, so I’m not expecting a lot out of it.


The reign of The Hunger Games has come to a close, but don’t expect the new champion to stay on the top for long.
It’s four weekends at the top for The Hunger Games.
