14
Nov
2011

Immortals movie posterIt seems if you put men in armor and make a movie all shiny, people will rush out to see it.

The same folks who produced 300 came back with another period film, Immortals, and it did okay, but not exactly the best.  After a $15 million Friday, the domestic gross came in at $32 million for the entire weekend which means it fell off sharply.  It pulled in $36 million internationally this weekend as well which was healthy, but off of a $75 million budget this film has a ways to go.  Comparatively it pulled in less than half of 300‘s $70.9 opening weekend and even Clash of the Titans‘ $61.2 million.

Jack & Jill had the second lowest opening of any Adam Sandler comedy with $26 million.  With no clue on the budget yet we’ll have to see how this performs, but it would seem the luster is finally wearing off of Sandler.

After last week’s surprising second week strength of Puss in Boots there was some speculation that the third weekend would see a huge fall.  Surprisingly it only fell 22.9% and brought in $25.5 million, and could see it land in second place when the final numbers come out.

The  Ben Stiller and Eddie Murphy comedy Tower Heist fell 45.1% to $13.2 million to land it in fourth place.  That’s an average performance in a second weekend for a comedy, but on a $75 million budget and only $43.9 million domestic thus far, things aren’t looking good for this movie to hit profitability while still in the theaters.

Rounding out the top five was the smaller release, J. Edgar.  It pulled in $11.4 million from a somewhat limited release with 1,910 screens.  (in comparison, Immortals had 3,112.)

A Very Harold & Kumar 3D Christmas fell 54.5% to land in sixth with $5.9 million, and in eighth was Paranormal Activity 3 which brought in $3.6 million, finally breaking the $100 million dollar mark off of a $5 million budget.

Next week will see Happy Feet Two and … unfortunately … Twilight: Breaking Dawn part 1.  Get ready for a stupid amount of money to come in.

7
Nov
2011

Puss in BootsApparently people who missed going to the theaters last weekend due to the weather made up for it this weekend by keeping last week’s top contender rolling in the catnip.

Falling a mere 3.1% from last weekend, Puss in Boots brought in another $33 million. This is probably a little bit of an oddity due to the weather, but hey, when you set a new record, you set a new record for the smallest drop ever for a wide release.

The new Ben Stiller comedy Tower Heist came in second with $25.1 million, a lower than usual opening for one of his movies, and definitely lower for Eddie Murphy, his costar.

Stoner comedies might be falling in popularity somewhat judging by the performance of A Very Harold & Kumar 3D Christmas, coming in below Harold and Kumar Escape from Guantanamo Bay, and seeing as 95% of the attendance was at 3D locations, that means attendance was even lower due to the higher ticket prices.  The true story will be told in the coming weeks.

Paranormal Activity 3 came in fourth with another $8.5 million bringing the domestic gross to $95.3 off of a $5 million dollar budget.  That puts it only $12 million behind the original film, and it seems like it could easily surpass it.

In Time, the new Justin Timberlake action vehicle , slipped into fifth place with $7.7 million, not leaving thins to hopeful this ending up being a big film. I can’t say I’m overly surprised.

The only big release for next weekend is J. Edgar, so don’t expect to see too many changes in the line up of what folks are going to see.