29
Aug
2011

The HelpThe Help was crowned champion of the weekend once again, and it wasn’t all due to a hurricane.

Once again the the drama about the race relations between African-American employees and their white employers fended off three newcomers to win the weekend.  In its fourth weekend of release, The Help brought in an estimated $14.3 million to take first place.

While it was able to hold off the newcomers, it looks like it was a combination of weak new releases, and Hurricane Irene keeping people out of the theaters.  This ended up being the second weakest weekend of the year, coming in only behind Superbowl weekend.

Coming in second was the female-driven action film Colombiana with $10.3 million. This was a better showing for an action film starring Zoe Saldana, best known for playing Uhura in the 2009 Star Trek.

Don’t Be Afraid of the Dark came in with just $8.7 million, and a fairly weak stat for the horror genre.

In fourth place was Rise of the Planet of the Apes with around $8.65 million, adding to its winning ways of the past several weeks. Considering the number of new releases that have come out since its initial release, the fact that its held on this strongly is a good sign.

Round out the top 5 was the Paul Rudd comedy Our Idiot Brother. It only brought in $6.58 million off of a $5 million dollar budget. Factor in marketing costs and it still has a ways to go.

Notice that none of last weeks new releases held on to the top 5. Spy Kids 4 fell nearly 51% to land in sixth place with $5.7 million. Conan the Barbarian landed in eighth with a 69.1% decline to bring in a laughable $3.1 million. Despite landing in ninth place wih just over $3 million, Fright Night fared better as it only dropped off about 60% from its previous showing.

The only release for next weekend is The Debt, so it definitely looks like we are leaving the thrill of the summer releases.  Barring something highly unusual happening, I have a feeling The Help will enjoy a third weekend at the top.

22
Aug
2011

The HelpThere are bad weekends in the movie business, and then there are BAD WEEKENDS.  Anyone want to guess which one this one was?

It’s rare for a movie to rise to the #1 spot after multiple weeks on the chart, but that’s exactly what happened with The Help this weekend when it pulled in $20.5 million.  It slid only 21% from last weekend, which is impressive for any film these days, but in three weekends the movie has pulled in a total of $71.8 million off of a $25 million budget, it is well into the profit region.

Rise of the Planet of the Apes fell 41.4% to $16.5 million and now sits at $133.7 million for a domestic total.  Not too shabby, and the fact it hasn’t fallen further probably only strengthens the sequel talk that has already been circulating.

It’s in the number three region of the list that the bloodbath that was this weekend kicks in.  The top new release of the was Spy Kids 4 with an anemic $12 million. Despite it’s somewhat modest budget of $27 million, it’s going to have a hard time hitting the $54 million needed to consider it a success. Why this series even came back is beyond me, but the box office numbers definitely prove out that I was not alone in my confusion.

Conan the Barbarian landed with a thud in fourth place with $10 million.  Seeing as it had a $90 million budget, I wouldn’t be too surprised to see some news today of some executives being shown the door.  Jason Momoa in the title role always seemed a tad odd to me as he has no marquee titles to his name, and it’s doubtful anyone outside of Stargate: Atlantis fans even know who he is.

Coming in fifth was The Smurfs.  As if it wasn’t bad enough a couple weeks ago when it looked like this movie had beaten Cowboys & Aliens, this week the little blue creatures claimed another big name victim in the form of Fright Night. The kid friendly film pulled in another $8 million compared to the horror movie remake’s paltry $7.9 million. (I expect the final numbers to shift slightly)  Fright Night only had a $30 million dollar budget, but good luck making that back with this sort of debut.

If this weekend teaches us anything, it is next to impossible to predict what movie goes are in the mood for.  You could say remakes are now the kiss of death, but can’t you technically say then that Rise of the Planet of the Apes shouldn’t be doing so well?  Overall, something is afoot at the box office, and it’s time for the studios to be taking a few more lessons from these failures.

Next week will see three new releases, but none of them look like the type to take the box office by storm. Colombiana, Don’t Be Afraid of the Dark and Our Idiot Brother all look set to ring out the end of the summer with a full thud.

15
Aug
2011

Rise of the Planet of the ApesThis summer hasn’t seen many movies hold on to the top spot two weekends in a row, but Rise of the Planet of the Apes has joined that exclusive little club.

Falling 49.8% in its second weekend, Rise of the Planet of the Apes brought in an estimated $27.5 million to bring its domestic total to $104.8 million.  This has only increased talk over the past week of a potential sequel with several concepts already being thrown around as to what the story may be.  With a $93 million dollar budget, it still seems a bit premature, but that’s Hollywood for you.

Coming in second was The Help with an estimated $25.5 million. The film actually opened on Wednesday, so it’s total gross for the first five days is a healthy $35.3 million, but no word yet on what the production costs were. Speculation runs, however, that the film is doing very well, and is tracking ahead of similar releases of the past few years such as Julie & Julia.

Debuting in third position was Final Destination 5 with $18.4 million, and the first film in the series to open with a weaker weekend than its predecessor. Not a good sign for the aging horror franchise, so it looks like it may be time to consider retiring it.

The Smurfs had another bit of a surprising weekend, falling only 34.8% for its third weekend, and brining in another $13.5 million. You can all relax, a sequel has already been announced. I will now try to pretend to be shocked by this news … okay, that’s not working.

Rounding out the top five was the debut of 30 Minutes or Less with a paltry $13 million dollar take. This never bodes well for a new release. Take for instance, The Change-Up which opened in fourth last week with $15.7 million. It slid 54% this week to take the 10th spot with $6.2 million.

The big surprise for me was Glee The 3D Concert Movie opened in 11th with only $5.7 million. I really was expecting this one to be the dark horse of the week due to its television popularity, but no dice.

Next week is another big set of releases in terms of quantity.  Be on the lookout for Conan the Barbarian, Fright Night, One Day and Spy Kids 4.  The original Fright Night was one of my favorite 1980′s horror movies, so I’m not too thrilled to see this coming back.