3
Jan
2012

cinemaIt wasn’t a very happy year at the box office in 2011, and while the total for the year dropping was bad enough, some movies suffered more than others.

While there are always certain to be films each year that don’t fare well at the box office, some did spectacularly bad this year. Even bankable stars like Johnny Depp showed that not everything he touches is guaranteed to turn to fold.

As you look over this chart, keep in mind that a movie is considered successful when it doubles its production budget domestically to account for marketing costs.  Foreign box office loses a larger chunk due to international distribution deals, so even though some films have a higher total gross than their budget, it still doesn’t mean they made money.

Domestic Box OfficeForeign Box OfficeTotalProduction Budget
Mars Needs Moms$21,392,758$17,600,000$38,992,758$150 million
Sucker Punch$36,392,502$53,400,000$89,792,502$82 million
Arthur$33,035,397$12,700,000$45,735,397$40 million
Green Lantern$116,601,172$103,250,000$219,851,172$200 million
Cowboys & Aliens$100,240,551$74,581,774$174,822,325$163 million
Conan the Barbarian$21,295,021$27,500,000$48,795,021$90 million
I Don't Know How She Does It$9,662,284$20,889,211$30,551,495$24 million
The Thing$16,928,670$10,500,000$27,428,670$38 million
The Big Year$7,166,399$244,247$7,410,646$41 million
The Rum Diary$13,109,815$8,482,023$21,591,838$45 million
Anonymous$4,463,292$10,308,400$14,771,692$30 million
Tower Heist$76,756,000$57,500,000$134,256,000$75 million
Happy Feet Two $60,817,000$61,500,000$122,317,000$135 million
New Year's Eve$46,372,000$45,400,000$91,772,000$56 million
Glee: The 3D Concert Movie$11,862,398$6,800,840$18,663,238 $9 million

Even though Mars Needs Moms was the biggest loser by dollar amount, I’m really focused on The Big Year.  The latter crashed and burned in such a way that it is mind boggling.  When you factor in it wasn’t even that large of a budget, to see it bring in just over $7 million worldwide, you really have to wonder how it went so horribly wrong.  We’re talking nearly art house film money here it did so badly, and its widest release point in the U.S. it had 2,150 screens.  True, huge films now come in at over 3,000 screens, but 2,150 isn’t exactly small and that means total per screen average domestically was $3,333.20.  That, by Hollywood standards, is a total disaster.

The list of films definitely has some large budget disasters, it’s also interesting to see how “modestly” budgeted films also didn’t fare all that well.  The Rum Diary was probably risky to begin with, but seeing it not even bring in its $40 million dollar budget is surprising when Depp has more billion dollar movies under his belt than anyone else.  I Don’t Know How She Does It has probably shown that the love affair with Sarah Jessica Parker has definitely come to an end.

When you add in how Happy Feet Two performed with Mars Needs Moms catastrophic failure, it also looks like the age of animated films being easy hits is quickly drawing to a close.  There was a time where every animated film brought in just insane amounts of money, but their performance has been dropping more and more lately, and these two have definitely set a new bar.

I’ll try not to laugh at how Conan the Barbarian performed, but it’s difficult to not to.  And Green Lantern … for having the biggest budget, this may actually end up being the flop that sticks in most people’s minds when they think back on 2011.

It’s obvious that even after all these years that the film studios don’t have a clue as to what they’re doing, and when a film is a “hit,” it really just has to be pure luck.

One note: New Year’s Eve is still in release, but it doesn’t look like it’s going to do a lot more.

22
Aug
2011

The HelpThere are bad weekends in the movie business, and then there are BAD WEEKENDS.  Anyone want to guess which one this one was?

It’s rare for a movie to rise to the #1 spot after multiple weeks on the chart, but that’s exactly what happened with The Help this weekend when it pulled in $20.5 million.  It slid only 21% from last weekend, which is impressive for any film these days, but in three weekends the movie has pulled in a total of $71.8 million off of a $25 million budget, it is well into the profit region.

Rise of the Planet of the Apes fell 41.4% to $16.5 million and now sits at $133.7 million for a domestic total.  Not too shabby, and the fact it hasn’t fallen further probably only strengthens the sequel talk that has already been circulating.

It’s in the number three region of the list that the bloodbath that was this weekend kicks in.  The top new release of the was Spy Kids 4 with an anemic $12 million. Despite it’s somewhat modest budget of $27 million, it’s going to have a hard time hitting the $54 million needed to consider it a success. Why this series even came back is beyond me, but the box office numbers definitely prove out that I was not alone in my confusion.

Conan the Barbarian landed with a thud in fourth place with $10 million.  Seeing as it had a $90 million budget, I wouldn’t be too surprised to see some news today of some executives being shown the door.  Jason Momoa in the title role always seemed a tad odd to me as he has no marquee titles to his name, and it’s doubtful anyone outside of Stargate: Atlantis fans even know who he is.

Coming in fifth was The Smurfs.  As if it wasn’t bad enough a couple weeks ago when it looked like this movie had beaten Cowboys & Aliens, this week the little blue creatures claimed another big name victim in the form of Fright Night. The kid friendly film pulled in another $8 million compared to the horror movie remake’s paltry $7.9 million. (I expect the final numbers to shift slightly)  Fright Night only had a $30 million dollar budget, but good luck making that back with this sort of debut.

If this weekend teaches us anything, it is next to impossible to predict what movie goes are in the mood for.  You could say remakes are now the kiss of death, but can’t you technically say then that Rise of the Planet of the Apes shouldn’t be doing so well?  Overall, something is afoot at the box office, and it’s time for the studios to be taking a few more lessons from these failures.

Next week will see three new releases, but none of them look like the type to take the box office by storm. Colombiana, Don’t Be Afraid of the Dark and Our Idiot Brother all look set to ring out the end of the summer with a full thud.

15
Aug
2011

Rise of the Planet of the ApesThis summer hasn’t seen many movies hold on to the top spot two weekends in a row, but Rise of the Planet of the Apes has joined that exclusive little club.

Falling 49.8% in its second weekend, Rise of the Planet of the Apes brought in an estimated $27.5 million to bring its domestic total to $104.8 million.  This has only increased talk over the past week of a potential sequel with several concepts already being thrown around as to what the story may be.  With a $93 million dollar budget, it still seems a bit premature, but that’s Hollywood for you.

Coming in second was The Help with an estimated $25.5 million. The film actually opened on Wednesday, so it’s total gross for the first five days is a healthy $35.3 million, but no word yet on what the production costs were. Speculation runs, however, that the film is doing very well, and is tracking ahead of similar releases of the past few years such as Julie & Julia.

Debuting in third position was Final Destination 5 with $18.4 million, and the first film in the series to open with a weaker weekend than its predecessor. Not a good sign for the aging horror franchise, so it looks like it may be time to consider retiring it.

The Smurfs had another bit of a surprising weekend, falling only 34.8% for its third weekend, and brining in another $13.5 million. You can all relax, a sequel has already been announced. I will now try to pretend to be shocked by this news … okay, that’s not working.

Rounding out the top five was the debut of 30 Minutes or Less with a paltry $13 million dollar take. This never bodes well for a new release. Take for instance, The Change-Up which opened in fourth last week with $15.7 million. It slid 54% this week to take the 10th spot with $6.2 million.

The big surprise for me was Glee The 3D Concert Movie opened in 11th with only $5.7 million. I really was expecting this one to be the dark horse of the week due to its television popularity, but no dice.

Next week is another big set of releases in terms of quantity.  Be on the lookout for Conan the Barbarian, Fright Night, One Day and Spy Kids 4.  The original Fright Night was one of my favorite 1980′s horror movies, so I’m not too thrilled to see this coming back.

8
Aug
2011

Rise of the Planet of the ApesDespite it being ten years since there was anything for the Planet of the Apes franchise, Rise of the Planet of the Apes took the top spot at the box office this weekend.

The original Planet of the Apes series ended in 1973, and the remake was released in 2001, so my feelings were that a prequel of sorts to a series most of today’s movie audience wasn’t that familiar with wouldn’t do well, but yet Rise of the Planet of the Apes brought in a healthy $54 million this weekend. Where this fits into the overall Apes mythos is odd in that is envisioned to be an origin story of sorts to the original 1968 film, it contradicts the fourth film, Conquest of the Planet of the Apes, that told of the rise of Ceaser. Seeing how the film did this weekend, I wouldn’t be shocked to see a whole new series launch out of this film. (Here ends my nerdy knowledge of the Planet of the Apes series.)

Coming in second was The Smurfs with a respectable 41% fall off in business from its opening to weekend to land with $21 million. Seeing as an average second weekend fall is 50%, this film is performing surprisingly well.

Not performing as well was last weeks top spot holder, Cowboys & Aliens which fell 56.8% to $15.7 million. The concept was unique for sure, but it appears that film goers were not all that interested in this concept.

The Change-Up opened up in fourth place with $15.7 million. Perhaps it is time for Hollywood to realize that people are bored with body swap stories, but it’s doubtful that will stop them from going back to this forumla time and time again.

Wrapping up the top five was Captain America: The First Avenger with $13 million in its third weekend.

Next week is a busy one with The Help opening on Wednesday and 30 Minutes or Less, Final Destination 5 and Glee The 3D Concert Movie hitting on the weekend.

Green Lantern?  Out of the theaters completely.  No more train wreck for us.