At this point Netflix should just give up the ghost and admit it has become a television network.
NBC decided it wasn’t quite ready to move ahead with Tina Fey’s new comedy, Unbreakable Kimmy Schmidt. As Universal Television was producing the series it had the right to shop it around to find a new home, and Netflix quickly stepped in and snapped it up. Not only did they say they wanted it, they gave it an automatic two season order. This news comes shortly after the announcement that the streaming service was also resurrecting Longmire for a fourth season. This also doesn’t include the numerous completely original projects that Netflix currently has cooking up or continuing.
Honestly, my hats off to Netflix. Someone needed to step in and shake up the status quo, and I think Longmire is the perfect example of this. The series had strong numbers and critical acclaim, but it was canceled because it didn’t appeal to the RIGHT audience (people between the ages of 18 to 49). So Netflix fixed that wrong. In the case of Unbreakable Kimmy Schmidt, it sounds quirky as hell. Here’s the official synopsis:
After 15 years of living in a cult, Kimmy (Ellie Kemper) is rescued along with three other women, causing a national sensation that culminates with an appearance on the “Today” show. Before getting back on the bus to Indiana, Kimmy decides to reclaim her life. And with just a big wad of rescue-fund cash, she’s ready to take on New York City. It’s easily the best time of Kimmy’s life as she frees Central Park horses and makes a spontaneous decision to rent a room from Titus, a wannabe Broadway actor who makes a living as a robot in Times Square. Motivated to start moving forward, Kimmy gets a job as a nanny for an Upper East Side family and it quickly becomes clear to her that money and status aren’t synonymous with happiness (or even sanity). Determined to have a romance and take advantage of everything life has to offer, Kimmy is using her overly optimistic spirit to finally start having all kinds of adventures in a world she never knew existed.
It sounds quirky, which means it would have lasted only a few episodes on NBC more than likely. Now it has the comfort of knowing it has room to try things out, and it has the back-up of a locked second season to make changes. And best of all… no advertisers to answer to.
Keep it up, Netflix. You may just finally start scaring the networks with the way you’re going.