Pacific Rim

The Summer 2013 film season was a wild ride for the studios, but can any of them learn lessons from the results? Two major notes before we dive in. Some of these films are still in release, but they have still been named winners and losers based on projections. I.E. Getaway only came out this… read more

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Once again a tentpole film has underperformed, but still managed to make its way to the top of the box office. Estimates for how The Wolverine would perform this weekend kept sliding through out the three days, finally landing with $55 million, almost perfectly in line with how X-Men First Class performed, but well under… read more

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Low budget horror films continue to be a proven winner at the box office, even in the summer. Coming in first this week was The Conjuring with $41.5 million off of a $20 million dollar budget. It’s also getting some of the best reviews fora horror film in ages, so expect it to continue to… read more

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Apparently there are enough minions to take down giant robots at the box office. Despicable Me 2 ended up taking the top spot at the box office again this weekend despite fighting two big new titles. The animated comedy took in $44.7 million this weekend, representing a very respectable drop of just 46.4 percent from… read more

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Pacific Rim is a sugary energy drink of a film: You know it’s not good for you, but yet you crave it, and when you get to the bottom of the can you want more. Make no mistake, Pacific Rim has a thread bare plot, with characters painted in broad strokes that never let you… read more

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Pacific Rim hits theaters this week, and in a last minute push you’re taken behind the scenes to give you a sense of the world the film inhabits. This latest featurette gives you a look behind the making of the film and the world of Pacific Rim. This is the type of stuff I personally… read more

It was a good Fourth of July at the box office this year with a 12 percent increase over last year. Some movies, however, did not partake of the success. Despicable Me 2 took the weekend easily with $82.5 million, and a total of $142 million over the first five days of its release. Seeing… read more

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If there is a record for the number of trailers for a film, I think Pacific Rim is attempting to break it. With just a week to go to release, the folks behind Pacific Rim have launched another trailer, this one with a heavier focus on the pilots and the human story behind the robots.… read more


Pacific Rim is keeping the marketing materials flowing in a big bad way, and it looks like they will need to. I hate to be a downer on a film that I’ve been so hyped up for, but it appears the pre-release tracking for Pacific Rim is not looking good. For those unfamiliar with this… read more

Pacific Rim has spent a lot of time promoting the monsters and mecha we’ll see in the film, but don’t forger there is a human side to this story as well. Yes, Pacific Rim has lured us in with all sorts of action in its marketing campaign, but with the July 12 release date approaching,… read more


Curious about the story behind the robots of Pacific Rim? Now you can learn all about them. I love fake movie tech. No clue why, but I do. I love reading about how fake spaceships “work,” and what corporation built a laser gun. I’m a geek through and through, so Pacific Rim presents me with… read more


A new slew of promotional images and concept art for Pacific Rim has hit the Internet showing off more of what we can expect from Guillermo del Toro’s latest film. There is nothing groundbreaking here in new content, which leads me to believe we’ve seen all we’re going to prior to the film’s release. Anything… read more


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