3
Jan
2012

cinemaIt wasn’t a very happy year at the box office in 2011, and while the total for the year dropping was bad enough, some movies suffered more than others.

While there are always certain to be films each year that don’t fare well at the box office, some did spectacularly bad this year. Even bankable stars like Johnny Depp showed that not everything he touches is guaranteed to turn to fold.

As you look over this chart, keep in mind that a movie is considered successful when it doubles its production budget domestically to account for marketing costs.  Foreign box office loses a larger chunk due to international distribution deals, so even though some films have a higher total gross than their budget, it still doesn’t mean they made money.

Domestic Box OfficeForeign Box OfficeTotalProduction Budget
Mars Needs Moms$21,392,758$17,600,000$38,992,758$150 million
Sucker Punch$36,392,502$53,400,000$89,792,502$82 million
Arthur$33,035,397$12,700,000$45,735,397$40 million
Green Lantern$116,601,172$103,250,000$219,851,172$200 million
Cowboys & Aliens$100,240,551$74,581,774$174,822,325$163 million
Conan the Barbarian$21,295,021$27,500,000$48,795,021$90 million
I Don't Know How She Does It$9,662,284$20,889,211$30,551,495$24 million
The Thing$16,928,670$10,500,000$27,428,670$38 million
The Big Year$7,166,399$244,247$7,410,646$41 million
The Rum Diary$13,109,815$8,482,023$21,591,838$45 million
Anonymous$4,463,292$10,308,400$14,771,692$30 million
Tower Heist$76,756,000$57,500,000$134,256,000$75 million
Happy Feet Two $60,817,000$61,500,000$122,317,000$135 million
New Year's Eve$46,372,000$45,400,000$91,772,000$56 million
Glee: The 3D Concert Movie$11,862,398$6,800,840$18,663,238 $9 million

Even though Mars Needs Moms was the biggest loser by dollar amount, I’m really focused on The Big Year.  The latter crashed and burned in such a way that it is mind boggling.  When you factor in it wasn’t even that large of a budget, to see it bring in just over $7 million worldwide, you really have to wonder how it went so horribly wrong.  We’re talking nearly art house film money here it did so badly, and its widest release point in the U.S. it had 2,150 screens.  True, huge films now come in at over 3,000 screens, but 2,150 isn’t exactly small and that means total per screen average domestically was $3,333.20.  That, by Hollywood standards, is a total disaster.

The list of films definitely has some large budget disasters, it’s also interesting to see how “modestly” budgeted films also didn’t fare all that well.  The Rum Diary was probably risky to begin with, but seeing it not even bring in its $40 million dollar budget is surprising when Depp has more billion dollar movies under his belt than anyone else.  I Don’t Know How She Does It has probably shown that the love affair with Sarah Jessica Parker has definitely come to an end.

When you add in how Happy Feet Two performed with Mars Needs Moms catastrophic failure, it also looks like the age of animated films being easy hits is quickly drawing to a close.  There was a time where every animated film brought in just insane amounts of money, but their performance has been dropping more and more lately, and these two have definitely set a new bar.

I’ll try not to laugh at how Conan the Barbarian performed, but it’s difficult to not to.  And Green Lantern … for having the biggest budget, this may actually end up being the flop that sticks in most people’s minds when they think back on 2011.

It’s obvious that even after all these years that the film studios don’t have a clue as to what they’re doing, and when a film is a “hit,” it really just has to be pure luck.

One note: New Year’s Eve is still in release, but it doesn’t look like it’s going to do a lot more.

17
Oct
2011

Real SteelDancing and aliens couldn’t knock down the boxing robots.

Real Steel, starring Hugh Jackman, kept its top spot at the box office, although just barely. Falling a respectable 40.3% to earn $16.3 million bringing its domestic box office total to $51.7 million.

Coming in second was the remake of Footloose with $16.1 million. There is a chance that once the final tallies come out later today that #1 and #2 could switch places, but it was definitely a close call.

The Thing shape shifted its way into a disappointing third place with a meager $8.7 million. Things aren’t looking too good for this remake … what a shock.

The Ides of March, the latest George Clooney vehicle, did a pretty good job of holding on, falling 28.4% to bring in $7.5 million, bringing its domestic total for two weeks to $22.1 million.

Wrapping up the top five was Dolphin Tale which slipped a further 30.2% to bring in $6.3 million.

This week’s other semi-high profile opening for The Big Year starring Steve Martin, Jack Black and Owen Wilson debuted in eighth place with an abysmal $3.3 million.  With a so-so advertising campaign that completely ignored the bird watching premise of the story, this isn’t a huge surprise, but still ranks as one of the worst openings for all three actors.

Next weekend has Johnny English Reborn, The Mighty Macs, Paranormal Activity 3 and The Three Musketeers. The only one with any real hope of doing well, in my opinion is the third entry in the Paranormal Activity series, and even that I have low hopes for.

I Don’t Know How She Does It? $32,000 this weekend bringing its domestic total to $9.569 million off a $24 million budget. This just gets uglier with each passing weekend.

10
Oct
2011

Real SteelApparently this weekend was a time for folks to head to the theater and watch robots fighting it out with one another.

Real Steel, starring Hugh Jackman, made it to the top of the box office over the weekend with an estimated $27.3 million.  A healthy showing for a fall debut, and exit polling was mostly positive, so it’ll probably have some life to it.  Who knew people were so anxious to see boxing robots?

Coming in a distant second was George Clooney’s political drama, The Ides of March.  The new film landed with $10.4 million which is squarely in the center of George Clooney movies as of late.  Not a huge disappointment, but there’s a reason these sorts of films usually hit in the fall.  Don’t get me wrong, I enjoy a good political thriller … at home.

Dolphin Tale slipped 34.2% to land in third, bringing in $9.16 million. A decent performance for any film in its third weekend, and brings its domestic total to $49 million off of a $37 million budget.

The Brad Pitt vehicle, Moneyball, came in fourth with $7.5 million inching its cumulative total to $49.5 million off of a $50 million budget, so it still has some ways to go for it to hit profitability.

Rounding out the top five was the cancer drama 50/50 with an estimated fall of 36.4% to $5.5 million. Considering the dark subject matter, this is a surprising hold for the film.

Next weekend is a mess with the remake of Footloose, the prequel to The Thing and The Big Year.

And from the “movie disasters” department, the Sarah Jessica Parker vehicle, I Don’t Know How She Does It lost 505 theaters and took a 76.8% fall to a paltry $93,000. This brings the total to $9.48 million off of a $24 million budget. I don’t picture Ms. Parker getting a whole lot of work any time soon.