Aug
2011
There are bad weekends in the movie business, and then there are BAD WEEKENDS. Anyone want to guess which one this one was?
It’s rare for a movie to rise to the #1 spot after multiple weeks on the chart, but that’s exactly what happened with The Help this weekend when it pulled in $20.5 million. It slid only 21% from last weekend, which is impressive for any film these days, but in three weekends the movie has pulled in a total of $71.8 million off of a $25 million budget, it is well into the profit region.
Rise of the Planet of the Apes fell 41.4% to $16.5 million and now sits at $133.7 million for a domestic total. Not too shabby, and the fact it hasn’t fallen further probably only strengthens the sequel talk that has already been circulating.
It’s in the number three region of the list that the bloodbath that was this weekend kicks in. The top new release of the was Spy Kids 4 with an anemic $12 million. Despite it’s somewhat modest budget of $27 million, it’s going to have a hard time hitting the $54 million needed to consider it a success. Why this series even came back is beyond me, but the box office numbers definitely prove out that I was not alone in my confusion.
Conan the Barbarian landed with a thud in fourth place with $10 million. Seeing as it had a $90 million budget, I wouldn’t be too surprised to see some news today of some executives being shown the door. Jason Momoa in the title role always seemed a tad odd to me as he has no marquee titles to his name, and it’s doubtful anyone outside of Stargate: Atlantis fans even know who he is.
Coming in fifth was The Smurfs. As if it wasn’t bad enough a couple weeks ago when it looked like this movie had beaten Cowboys & Aliens, this week the little blue creatures claimed another big name victim in the form of Fright Night. The kid friendly film pulled in another $8 million compared to the horror movie remake’s paltry $7.9 million. (I expect the final numbers to shift slightly) Fright Night only had a $30 million dollar budget, but good luck making that back with this sort of debut.
If this weekend teaches us anything, it is next to impossible to predict what movie goes are in the mood for. You could say remakes are now the kiss of death, but can’t you technically say then that Rise of the Planet of the Apes shouldn’t be doing so well? Overall, something is afoot at the box office, and it’s time for the studios to be taking a few more lessons from these failures.
Next week will see three new releases, but none of them look like the type to take the box office by storm. Colombiana, Don’t Be Afraid of the Dark and Our Idiot Brother all look set to ring out the end of the summer with a full thud.


This summer hasn’t seen many movies hold on to the top spot two weekends in a row, but
In what is sure to turn in to a day long battle of pennies, two films tied for the top box office spot this weekend: 