Harry Potter and the Deathly Hollows Part 2 didn’t hit the $180 million some expected it would, but it did have the biggest opening weekend ever at $168.5 million. The former record holder was The Dark Knight at $158.4 million, and factoring in the extra fees for 3D, attendance was slightly lower, but still impressive for the… read more

Considering the competition it was facing, it isn’t all that surprising that Transformers: Dark of the Moon won another weekend at the box office. Falling 52% from it’s opening weekend, the third Transformers film brought in another $47 million and is actually doing quite well, and is holding onto it’s audience better than the second… read more

I know people are always looking for new ways to make revenue, but sometimes it reaches a level that just boggles the mind.  And when it goes to some of these extreme levels, you have to wonder how effective it could even be.  Do people really pay that much attention to advertising? Case in point,… read more